Awards and recognition
2025 — ONE SHOW
Shortlist Recognition — Use of Media (Social Media, Brand-Side)
Campaign shortlisted across multiple Use of Media categories
2025 — WEBBY AWARDS
Honouree: Community Engagement
2025 — MARKETING AWARDS
Silver: Digital / Games
2025 — SHORTY AWARDS
Winner: Best of Category, Platform Presence
Winner: Best of Category, On a Shoestring
Recognized across multiple platforms and technology categories
2025 — GERETY AWARDS
Experience - Finalist
Introduce your brand
Brand challenge:
To engage the gaming community in an authentic way and make MiO the go-to hydrating energy choice for gamers.
Introduce your brand
problem
Twitch streamers game for hours, often neglecting hydration.
This leads to reduced reaction time, low energy and disengaged audiences.
Introduce your brand
Insight
Hydration in gaming is such a problem viewers often use the built-in !hydrate command on twitch to remind streamers to drink water.
Introduce your brand
IDEA
MiO will energize Twitch streams by surprising gamers with an unexpected audience the moment they drink water.
We’ll engage fans mid-stream and reinforce that MiO is the brand that brings hydrating energy to gaming.
Instead of interrupting streams with distracting ads like most brands, we became a part of streamers content. Twitch users talked about mio for hours, reaching a niche audience organically and natively by squeezing ourselves into the conversation. We became a part of the notoriously gated community that only streamers and gamers share.
Over only 3 days, we turned streams into thousands of mio ads and streamers into brand influencers without official partnerships. Engagement rose 88% in Twitch chats and over 900% above benchmark on our social channels leading to a 33% increase in traffic to our Amazon pages. All for $0 in media.