McDonald’s Social

Ask: Create social media posts for the McCrispy sandwich

Frame 1 [Fake poll sticker]

quick. what’s the best time for mccrispy?

Now

Frame 2

Copy: sry it was a trick question

Frame 3

Copy: Order now on the app no tricks

Frame 1

Hero copy: on a scale of 1-3 how bad u craving a McCrispy?

1: Bad

2: super bad

3: u don’t wanna know

Frame 2

CTA: end cravings on the app

Surprise and delight idea: After user picks #3 they could receive a promo code for a McCrispy

Frame 1: Close up of McCrispy with IG native reaction buttons

Background copy: mmmmmmmm

Frame 2:

Copy: If ur face looks like these emojis tap now

Copy: Retweet if this McCrispy is calling your name rn

Art director: Tamia Whittaker-Almeida

Animator: Sam Perrin